← CREATIVE CAMPAIGNSADLAB / SPRING 2024
CLIENT CAMPAIGN / PROJECT MANAGEMENTBOSTON UNIVERSITY ADLAB

A CAMPAIGN FOR CREATIVE OPPORTUNITY

THE
LOOP
LAB.

Storytellers for the Social Good.

The Loop Lab and Boston University AdLab campaign presentation cover
ROLE: PROJECT MANAGERAPRIL 2024 / FINAL PRESENTATIONSCROLL TO EXPLORE ↓
01 / THE PROJECTABOUT THE CLIENT

STORIES
MATTER.

The Loop Lab is a media arts organization working to create opportunities for young storytellers through training, mentorship, and hands-on experience.

As part of Boston University AdLab, our team developed a research-informed advertising campaign to build awareness of its Media Arts Apprenticeship Program and connect with aspiring creatives.

MY ROLE

PROJECT MANAGER

Coordinated project timelines, deliverables, and communication across our accounts, strategy, and creative teams.

02 / RESEARCHUNDERSTANDING THE AUDIENCE

FINDING
THE INSIGHT.

The strategy team conducted interviews, surveys, and secondary research to understand barriers to participation in media arts, audience motivations, and perceptions of representation.

53

SURVEY RESPONSES

07

IN-DEPTH INTERVIEWS

72%

REPORTED POSITIVE IDENTITY IMPACT FROM BIPOC MEDIA REPRESENTATION

The Loop Lab research methodologies, including surveys and interviews
PRIMARY & SECONDARY RESEARCH
The Loop Lab research insight about the importance of BIPOC representation
AUDIENCE INSIGHTS & REPRESENTATION
03 / THE STRATEGYTHE CREATIVE BRIEF

GET IN
THE LOOP.

THE OBJECTIVE

BUILD AWARENESS.

The campaign's goals were to increase applications to the apprenticeship program by 30% and social media engagement by 20%, while attracting potential sponsors.

THE KEY MESSAGE

STORYTELLERS FOR THE SOCIAL GOOD.

Position The Loop Lab as an opportunity for aspiring creatives to gain access to media skills, technology, professional connections, and storytelling experience.

Creative brief key message: Become a storyteller for the social good. Get in the loop.
THE CAMPAIGN'S CENTRAL MESSAGE
04 / THE CREATIVE CONCEPTLEARN. LINK. LOOP.

LEARN.
LINK.
LOOP.

Three words that capture the apprenticeship experience: build skills, make connections, and turn creative ambition into impact.

01 / 03

LEARN.

Gain hands-on experience in media arts and develop the skills to tell meaningful stories.

02 / 03

LINK.

Connect with like-minded creatives, industry professionals, and mentors.

03 / 03

LOOP.

Turn creative potential into opportunities and continue making an impact through storytelling.

Learn. Link. Loop. creative campaign concept
CREATIVE CONCEPT / LEARN. LINK. LOOP.
05 / CAMPAIGN EXECUTIONSINSTAGRAM

MADE FOR
THE FEED.

Static Instagram campaign concepts bring the Learn, Link, Loop message to life through bold typography, imagery, and social-first creative.

The Loop Lab LEARN Instagram campaign design
LEARNHands-on learning and personalized instruction.
The Loop Lab LINK Instagram campaign design
LINKBuilding connections and mentorship opportunities.
The Loop Lab LOOP Instagram campaign design
LOOPTurning creative potential into meaningful impact.
06 / CAMPAIGN EXECUTIONSLINKEDIN

KEEPING
CONNECTED.

The LinkedIn concepts extend the campaign's messaging to professional audiences, emphasizing learning, networking, and career development.

The Loop Lab LinkedIn campaign: LEARN YOUR PURPOSE.
LEARN YOUR PURPOSE.
The Loop Lab LinkedIn campaign: LINK YOUR NETWORK.
LINK YOUR NETWORK.
The Loop Lab LinkedIn campaign: LOOP YOUR CAREER.
LOOP YOUR CAREER.

STORYTELLERS FOR THE SOCIAL GOOD.

GET IN
THE LOOP.

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