GOOD FOOD. NO FUSS.
SCROLL TO EXPLORE ↓MEET
PRIMI.
Primi Italian Pasta Cups are a convenient, mess-free way to enjoy a taste of Italy on the go.
Built around the simplicity of three ingredients, three minutes, and three Italian-inspired flavors, the concept combines convenience with bold branding.
IT'S NOT RAMEN.
IT'S ROME IN A CUP.
MADE TO
STAND OUT.
A redesigned product line featuring a bold black base, energetic colors, and a distinctive lion emblem. Each flavor gets its own accent color while staying true to the Primi identity.
IN A PINCH?
PICK PRIMI.
Students are constantly on the move. Between classes, deadlines, and everything in between, finding time for a satisfying meal can become an afterthought.
The campaign positions Primi as a convenient option for busy days, emphasizing portability, simplicity, and flavor.
THE BRAND
IN ACTION.
Product imagery that showcases Primi's packaging, visual personality, and on-the-go appeal.
THREE FLAVORS. THREE MINUTES.